The Form & Bronze Gallery showcased a new approach to hosting exhibitions to its audience!
On September 29th, at a creative evening dedicated to International Coffee Day, we immersed our guests in a symphony of several art forms at once. Sculpture, dance, music, and delicate coffee aromas all intertwined to offer the audience a comprehensive multisensory experience.
At the heart of the presented exhibition was the topic of coffee, set by one of the first sculptures that the gallery started with: "Black Coffee" by Arsen Avetissian. It also marked the beginning of Form & Bronze's coffee journey, which was further developed by Andrey Ostashov's "Morning Coffee," infused with Eastern ritualistic motifs, as well as by sculptures and paintings from other gallery artists.
The event was partnered with Etlon Coffee, a coffeehouse network, which organized a coffee tasting for the guests led by professional baristas. Wonderful coffee aromas filled the entire exhibition space, adding new dimensions to the perception of the sculptures in the thematic series.
The iconic beverage caters to one of the fundamental human needs. Coffee gives an opportunity for communication, creating a situation for dialogue. Meeting over a cup of coffee allows people to discuss matters, socialize, compare their views on life and values, and simply enjoy each other's company and the coffee itself. And the morning steaming cup, in the privacy of one’s own mind, is a form of communication with one's inner world, gathering oneself into something whole, understanding plans for the day and beyond. The coffee planet we embarked on at this exhibition provided a new reason to uncover some truth about people.
But it wasn't just the conversations about art and the tasting of the iconic drink that amazed the guests of this event. At the center of the event was also a captivating performance in the contemporary choreography genre by the Alexandrinsky Theatre dancers, Yuliana Anfimova and Maxim Klochnev. The artistic duo presented a special coffee-themed act, revealing not only the theme of our exhibition but also the subtle erotic aspects of the entire Form & Bronze art.
Furthermore, the audience enjoyed lively jazz compositions by renowned musicians from the St. Petersburg scene: Grigory Voskoboinik, Sergey Tarusin, and Igor Timofeev.
The new approach to hosting exhibitions that we demonstrated at this creative evening is designed to help the audience perceive artwork not just with their mind and personal life experiences but to immerse themselves in it with all their available senses, through all channels of perception. Sight, hearing, smell, touch, taste, and that elusive sixth sense connected to intuition. Additionally, we hoped to awaken in the hearts of our guests an extraordinary, figurative seventh sense—an artistic sense of beauty, creativity, and imagination. And, judging by their enthusiastic reactions, we did a good job!